The mission of Marketing Education is to enable students to understand and apply marketing, management, and entrepreneurial principles; to make rational economic decisions; and to exhibit social responsibility in a global economy.
Marketing Education should:
- Encourage students to think critically.
- Stress the integration of and articulation with academics.
- Be sequenced so that broad-based understandings and skills provide a foundation to support advanced study of marketing.
- Enable students to acquire broad understandings of and skills in marketing so that they can transfer their skills and knowledge between and among industries.
- Enable students to understand and use technology to perform marketing activities.
- Stress the importance of interpersonal skills in diverse societies.
- Foster a realistic understanding of work.
- Foster an understanding and appreciation of business ethics.
- Utilize a variety of types of interactions with the business community.
Performance indicators are assigned to one of five curriculum-planning levels that represent a continuum of instruction ranging from simple to complex. These levels can be used as the basis for developing an unduplicated sequence of instruction for articulation between high school and postsecondary marketing courses. In these cases, instructors can agree as to how far along the continuum students will advance in high school so that postsecondary instructors can initiate instruction at that point in the continuum. This will enable students to focus on new, more advanced subject matter rather than on content previously mastered. This will also prepare for the articulation agreements between secondary and postsecondary institutions in North Dakota.
The five curriculum planning levels are described as follows:
- Prerequisite (PQ)
- Career-Sustaining (CS)
- Specialist (SP)
- Supervisor (SU)
- Manager-Entrepreneur (ME)
- Business Finance 04082 (pdf)
- Entrepreneurship 04111 (pdf)
- Management 04223 (pdf)
- Marketing I 04210 (pdf)
- Marketing II 04215 (pdf)
- Principles of Entrepreneurship 04110 (pdf)
- Principles of Finance 04081 (pdf)
- Principles of Marketing 04080 (pdf)
- Principles of Sports Marketing 04239 (pdf)
- Sports Marketing 04240 (pdf)
Other Curriculum Links
- High School of Business MISO3 Course Codes and Descriptions (link to ND DPI)
- Marketing Education MISO3 Course Codes and Descriptions (link to ND DPI)
- MBAResearch Curriculum Resource Center
- ND Scholarship Information (link to ND DPI)
- CTE Student Scholarships
- Instructor Licensure
- Custom Resources
- DECA Images