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Why was AMBER created?

The AMBER Plan was created in 1996 as a powerful legacy to 9-year-old Amber Hagerman, a bright little girl who was kidnapped and brutally murdered while riding her bicycle in Arlington, Texas. The news of Amber's murder shocked and outraged the entire community and mobilized residents to take action. Residents and concerned individuals contacted local radio stations in the Dallas area and suggested they broadcast special "alerts" over the airwaves so that they could help prevent such incidents in the future. In response to the community's concern for the safety of local children, the Dallas/Fort Worth Association of Radio Managers teamed up with local law-enforcement agencies in northern Texas and developed this innovative early warning system to help find abducted children. Initially is was just radio stations that participated. In 1999, eight area television stations joined the plan and began sending out these urgent bulletins. Statistics show that, when abducted, a child's greatest enemy is time. It can mean the difference between life and death as recent experiences have shown.

Related Information: The History of Amber Alert in North Dakota.