Seminar on online marketing slated at UTTC

BISMARCK – “Examining the Possibilities,” a seminar on using a full spectrum of online marketing tools, will be conducted Tuesday and Wednesday, at the Jack Barden Center at United Tribes Technical College (UTTC).

Representatives of more than 35 companies are participating in the event. Most of the companies are members of Pride of Dakota, the principal marketing program of the North Dakota Department of Agriculture (NDDA).

Sponsored by the NDDA, the North Dakota State University Extension Service – Center for Community Vitality, UTTC and the National E-Commerce Extension Initiative at Southern Rural Development Center, the two-day seminar is based on materials developed by University of Nebraska-Lincoln (UNL) and NDSU.

Among the seminar topics are “Being Online: What is it? What can it do for you?;” “Working Smarter – Analytics;” “Marketing and Your Brand,” and Controlling Information Overload.”

Speakers will also cover website development and the use of social media and blogs to markets products and services.   

Presenters include Katie Pinke, NDDA director of marketing and information; Scott Wild, owner of Wild Inspire, Inc., Bismarck; Connie Hancock, UNL Extension educator, and Matt Fern, owner of the Creative Treatment, Bismarck.

Seminar materials can be found at http://go.unl.edu/DirectMarketingFood

AGENDA

Tuesday

9 a.m.                         Registration

9:30 a.m.                     Welcome 

9:45 – 10:30 a.m.        Engaging; Join the conversation; Being Online: What is it? What can it do for you? - Katie Pinke, ND Dept of Agriculture

10:30 – Noon              Your Web Site - Scott Wild - Wild Inspire, Inc                                 

Noon – 1:15 p.m.                    Lunch –Catered 

Working Smarter - Analytics – Connie Hancock - UNL

1:15 – 2:30 p.m.          Twitter - Scott Wild.                                      

2:30 – 2:45 p.m.          Break

2:45 – 3:45 p.m.          Blogs – Katie Pinke

3:45 – 4:45 p.m.          Build it and They Will Come” – Getting Found Through SEO - Connie Hancock

Wednesday

8:30 – 10 a.m.             Facebook - Connie Hancock                         

10 – 10:15 a.m.           Break

10:15 – 11:45 a.m.      Video and YouTube - Matt Fern, the Creative Treatment

11:45 – 12:45 p.m.      Lunch – Catered

1st Step: Claim Your Place and Watch Your Reputation – Glenn Muske

12:45 – 1:45 p.m.        Marketing and Your Brand - Connie Hancock

1:45 – 2:15 p.m.          Other Tools/New Trends* - Connie Hancock

2:15 – 2:45 p.m.          Do I Have to Do It All?- Controlling Information Overload – Katie Pinke

2:45 – 3 p.m.               Evaluation and Closing Comments