Pride of Dakota Holiday Showcases top 30,000 shoppers

BISMARCK – More than 30,000 shoppers – an all-time record – took part in the 2011 Pride of Dakota Holiday Showcases.

“The Bismarck, Fargo and Grand Forks showcases all posted record numbers,” said Agriculture Commissioner Doug Goehring. “More and more North Dakotans are finding quality and value in Pride of Dakota products, while many Pride of Dakota companies see the Holiday Showcase as the best way of reaching a statewide market.”

Attendance in Grand Forks, Nov. 5-6, was up 600 to 6,200. In Fargo, 8,300 shoppers, up 800, took part in the Nov. 18-20 event, while 11,130 shoppers, an increase of 1,750, attended the Dec. 2-4 showcase in Bismarck. Total attendance was 30,930. 

Goehring said the number of participating vendors – 219 – is also a record.

“The news coverage was outstanding,” Goehring said. “Stories, pictures and video in the media, and some very nice editorials, undoubtedly helped drive these records numbers.”

Pride of Dakota offers member companies opportunities to participate in cooperative promotion and marketing events, representation at local, state, regional, national, and international trade shows and educational opportunities. The program is authorized by the State Legislature and administered by the North Dakota Department of Agriculture. More than 500 North Dakota companies are current members.