Be Legendary Brand

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Research guided our initial brand, recognizing and celebrating the uniqueness found in North Dakota’s stories and legends. These chapters of our state's history reveal a diverse tale from the first people who lived off the land, to adventurous explorers who studied it, to the immigrant settlers who persevered and built a life here.  

Every year, visitors, job seekers, and new citizens come to our state and discover what North Dakotans have always known — that this is a place to make a great life and a big difference. North Dakota is a state where you can BE LEGENDARY.

BRAND PROMISE

The Be Legendary brand celebrates the land, the legends, the adventurous spirit, the vibrant communities, the scenic places and the genuine people of North Dakota.

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OUR LOOK - BRAND ARCHITECTURE FOR STATE AGENCIES

To reinforce the brand across all communications and interactions, state agencies will identify within the North Dakota Be Legendary brand architecture, as well. These logos include the stacked logo with a vertical bar and department name to the right. Note that with this update we have dropped “Department of” in the logo. Black, reverse and harvest orange versions are available. Some examples follow.

      

If you have questions or have a unique situation where the Be Legendary tagline doesn’t work, contact marketingnd@nd.gov for guidance.

LOGO PERMISSION REQUEST FORM

The State of North Dakota encourages organizations and state agencies that have a role in promoting North Dakota to use the North Dakota Be Legendary logo.  Please fill out the request form and the logo can be sent to you.  If you are a state agency requesting your specific agency logo mockup, please note that on the request.

Please contact marketingnd@nd.gov for any questions.

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