Major Topics In the Marketing Education Curriculum: Curriculum: Marketing Education
Foundations
Economics:
Basic Concepts
Economic Systems
Cost-Profit Relationships
Economic Indicators/Trends
International Concepts
Communication and Interpersonal Skills:
Fundamentals of Communication
Staff Communications
Ethics in Communication
Group Working Relationships
Customer Relationships
Dealing with Conflict
Professional Development:
Self-Understanding
Self-Development
Career Planning
Job-Seeking Skills
Continuing Development
Business, Management, and Entrepreneurship:
Business Fundamentals
Technological Tools
Business Risks
Business Regulation
Planning
Organizing
Staffing
Leading
Controlling
Functions
Distribution:
Nature and Scope
Order Fulfillment
Warehousing/Stock Handling
Management of Distribution
Promotion:
Nature and Scope
Advertising
Publicity/Public Relations
Sales Promotion
Management of Promotion
Marketing-Info Management:
Nature and Scope
Information Gathering
Information Processing
Information Reporting
Marketing Planning
Product/Service Management:
Nature and Scope
Quality Assurances
Product Mix
Positioning
Financing:
Nature and Scope
Extending Credit
Obtaining Business Credit
Selling:
Nature and Scope
Product Knowledge
Process and Techniques
Support Activities
Management of Selling
Pricing:
Nature and Scope
Determining Prices
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