Suggested Calendar of Units: Curriculum: Marketing Education

Pre-requisite performance indicators may be included in an Introduction to Marketing Education Course or students may test out of those performance indicators.

Two-Year Program

May include a one-semester Introduction to Marketing course.

Year One
# Days Suggested	Semester One
3	Introduction to Marketing Education, school based enterprise and DECA
28	Distribution
26	Economics of Marketing
25	Special Project
	- Marketing Research Project
	- Advertising Campaign Project
	- Entrepreneurship Project
	- E-Commerce Project
	- International Marketing Project
	- Merit Award Project
10	Communications and Professional Development
	Semester Two
12	Pricing - Marketing Mathematics
25	Selling
36	Promotion
16	Communications and Professional Development
178 Days

Year Two
# Days Suggested	Semester One
3	Introduction to Marketing Education, school based enterprise and DECA
36	Marketing Information Systems
15	Economics of Marketing
25	Special Project
	- Marketing Research Project
	- Advertising Campaign Project
	- Entrepreneurship Project
	- E-Commerce Project
	- International Marketing Project
	- Merit Award Project
10	Communications and Professional Development
	Semester Two
60	Business Management
7	Financing
22	Product Service Management
178 Days

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